The State of AI Cost Governance [Webinar Recap]

Watch the 2025 State of AI Cost Governance webinar on-demand, where finance and FinOps leaders discussed the findings from this benchmark report.

The conversation blended the finance and investment perspective (Ray) with the practitioner view from the trenches (Eric), showing how both sides of the house are struggling with the same blind spots.

Five Biggest Takeaways

1. Forecasting Failure Is Widespread

85% of companies miss AI cost forecasts by more than 10%, and nearly a quarter miss by over 50%. For CFOs, that level of unpredictability isn’t just a budgeting issue, it’s a gross margin risk.

2. Margins Are Already Eroding

84% of companies report AI costs reducing gross margins by at least 6%. For those monetizing AI products, a third are seeing hits of 16% or more. This isn’t hypothetical, t’s already on the P&L.

3. Visibility Blind Spots Run Deep

Only 35% of companies include on-premise infrastructure in AI cost reporting, and just half track LLM API costs, even when those APIs are core to their products. Without full cost-to-serve, finance leaders are flying blind.

4. Hybrid Complexity Is the Default

61% of organizations are running workloads across public cloud, private infrastructure, and third-party services. While hybrid brings flexibility, it fragments billing and makes unified cost governance harder to achieve.

5. Charging for AI Creates Discipline.

Companies that charge for AI are 2–3x more likely to track cost-to-serve precisely, use real-time alerts, and attribute costs to products or customers. Monetization pressure forces the rigor most teams still lack.

What’s Next

As we head into 2026 budget planning, the message is clear: AI costs aren’t just infrastructure, they’re business risks hiding in your margins. Finance, product, and engineering leaders need unified visibility, early-warning controls, and new financial KPIs for the AI era.

If you’d like help assessing your AI cost governance maturity or embedding financial control at the source, contact us to learn how Mavvrik can help.

Thanks to Our Guests

A huge thank you to our speakers for bringing both the practitioner and CFO/VC perspectives to this important discussion. Give them a follow!

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